Session 4: Assignment One Question

Find one example of Internet marketing that you think is particularly effective and one example that is ineffective.

Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.

NOTE: You are free to use your own examples, or any of the examples I shared with you in class or in the class blog.