Session 4: Internet Marketing

Here are some innovative examples of Internet Marketing:

• Lenovo's Sponsorship of Beijing Olympics (brand-building)
• Cathay Pacific Airways (blogs, Facebook, Twitter, YouTube)
  
• Samsung WB550 Camera (online community)
• Rich Media and Online Video gallery (interactive advertising formats)
• Direct2Dell (corporate-sponsored blog)
  
• Search Engine Marketing thru Google AdWords
• Canon Blogs Sponsored by Canon and Built by Canon Users (online community)
• Dilbert comic strip (blogs, RSS, widgets)
• Mingpao newspaper, Yahoo headlines (RSS subscription)
  
• McDonalds' McCafe Your Day Competition and McCafeYourDay on Twitter
• Lady Dior short film starring Oscar-winning actress Marion Cotillard (total of four films to be released online in the next two years), with clues to the mystery on the handbag's Twitter page. The movie trailer is shown below.