Session 3: CRM Links and Examples

Here are some online resources regarding CRM:

Videos from Microsoft CRM
http://www.democrmonline.com/

Videos from SugarCRM (registration required)
http://www.sugarcrm.com/crm/demo/sugar-suite.html

Assignment One Reminders

The blogs will be marked FOR THE FIRST ROUND on 4-June. So far, THREE questions have been posted. You can still update your answers until the final marking on 18-June.

If there's anyone who has difficulty meeting this deadline, please let me know now. Those who have not yet sent me their blog URL, please do so A.S.A.P. The earlier you post your answers, the earlier I can give you my feedback and hopefully, help you to improve your work.

Hope you all have some free time to relax and enjoy the Dragon Boat Festival this week (and also post your blog updates) ! Add oil !!!

Video Tutorial on NVU Software

I forgot that we don't have class this week !

For our first lab session, it would help if you view this video tutorial on using NVU before coming to class.

Session 3: Assignment One Question

This week we talked about Customer Relationship Management (CRM) as a process and as a software application. Based on the CRM concepts learned, answer the following questions:

1. List the customer data elements generated when a customer interacts with an airline by (a) making a reservation, (b) using frequent flyer miles, and (c) completing a flight. How does information from CRM improve these interactions ?
2. What are the benefits of integrating the sales, marketing and customer support function using a single software pacakge and a centralized database ?

Web Page Development Software

We'll be starting our lab sessions in the first week of June. Just want to share with you that the software we'll be using to build web pages is called NVU and the version we're using is 1.0.

NVU 1.0 is free software that you can also download and use at home. By the way, you can use any web page development software tool outside of the lab, as long as the pages you create on it are your own original work.

For those who are interested, you may download NVU 1.0 from:
http://www.net2.com/nvu/download.html

Assuming that you're on a Windows machine, you should download the Microsoft Windows - Full Installer (.exe) version.

Session Two: Assignment One Question

Visit the SAP Small Business web site.

Scroll down the page and click the "View the Demo" link under the "Inventory and Operations" section.

The demo will launch within your web browser. There are 4 tracks in the video. You only need to view Track 1: Introduction and Track 2: Automate the Order-to-Delivery Process.

Answer the following questions after viewing the video:

1. Which departments within the company are integrated within the Order-to-Delivery process ?
2. Which steps are included in the Order-to-Delivery process ?
3. What factors would you consider when deciding whether ERP is suitable or not for a small business ?

Session 2: Enterprise Resource Planning

Here are the ERP links shown in class:

SAP ERP demos (Order to Cash, Accounts Payable Invoice Mgt)

Open Bravo ERP demos

Session 1: Assignment One Question

This week we talked about the role of information systems in a business (Slide 9 of Lecture 1).

Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence ? Or do they use it to create new products and services ?

Here's an example of how information systems are used in warehouse management.


Looking forward to your posts !

Welcome to Our Class !

Hello everybody, welcome to our class blog !

Hope that we can interact and learn from one another in this small corner of cyberspace.

You can also take a look at what we have done in the previous term.

Session One - We Are In Class Now !!!

Here are some interesting links shown in class:

• Google Insights for Search (Environmental Analysis)
  
• The Future is RFID (YouTube)
  
• Customer Intimacy and Support (Citibank Singapore)
  
• New Products and Services (Apple's App Store for iPhone)


• Marketing Campaign Management (SugarCRM)
• Sample Intranet (Knowledge Mgt)